5 Most Popular Social Media Platforms in the World

Social networking platforms are locked in a never-ending recreation of musical chairs. Every 12 months, the whims of a fickle public, the introduction of the latest gamers, and transferring global developments cause a shuffle in social media’s most important leaderboard. Other than those shifts just being generally quite interesting to enterprise watchers, they’re additionally brilliant and beneficial for savvy digital marketers.

Understanding how deeply every one of these structures reaches into the worldwide online network is critical to your organization’s Social Media Optimization Strategies. As is knowing different nuances regarding the platform’s growth. Deciding on which social community your brand goes to the consciousness of its advertising and marketing efforts is a very crucial decision and one which shouldn’t be taken only on a droop.

Certain, a particular social media platform may additionally experience proper to your emblem, but we recommend that you take a group of different variables into attention before making the jump. Among these, relative popularity and increase are the maximum important factors.

A Closer Look at the Top 5 Social Platforms

1. Facebook

Facebook is the undisputed heavyweight champion of social media systems. It took Facebook the most effective ten months to attain 1,000,000 subscribers and the simplest 8 years to attain a thousand million. As of January 2022, Facebook boasts 2.74 billion lively users – quite a number that grows with more or less 500,000 new customers each day, or six new users every second.

Despite its immense popularity, Facebook isn’t the maximum visited website internationally. Particularly enormously, its 25.5 billion monthly visits are bested by using YouTube’s 34.6 billion and absolutely eclipsed with the aid of Google’s 92.5 billion. In contrast to other social media platforms, Facebook is the maximum famous among users elderly between 12 and 34 years, although their US-based total proportion of this demographic is maximum truly shrinking.

2. YouTube

The second-most famous social media platform on our listing, YouTube comes in at a splendid-stunning 2.29 billion registered users. But, considering that anybody can experience YouTube content, irrespective of whether or no longer they’re a registered user, this figure might not be the most accurate representation of the platform’s genuine popularity. Released in 2005, the video-sharing platform was initially meant to be a relationship provider, with the founders reportedly publishing ads on Craigslist to entice women into posting films of themselves speaking about their ideal companions.

3. WhatsApp

WhatsApp is one of the handiest three social networking structures with a consumer base of over 2 billion – a milestone they reached in 2020. The app’s current growth fee has been staggering, with the remaining billion customers hopping on in only four years. Due to the fact WhatsApp has resisted integrating conventional advertising into its revenue model, the platform doesn’t offer the width of advertising and marketing alternatives that many different social networks do. 

But that doesn’t mean that the app doesn’t offer great marketing prices for corporations who use it as a communications tool. No matter a current PR disaster surrounding an unwell-suggested replacement to their privateness coverage, WhatsApp continues to be the most popular cell messaging app on earth, beating Facebook Messenger, WeChat, QQ, Telegram, and Snapchat to the name.

4. Instagram

The world’s most popular photo-sharing app is available at number 4 with a complete of 1.22 billion worldwide lively users. Based on former Google worker, Kevin Systrom, in 2009, Instagram is the made of a really diligent analysis of the social media landscape of the time. An early spherical of seed investment allowed Systrom to pivot the app, which started with a focus on attracting whiskey and bourbon aficionados, into something broader. Something with enterprise-defining photo manipulation tech and a much greater immersive social enjoyment than some other image-sharing service on the time.

5. TikTok

There are overnight success stories and then there is TikTok. The video-sharing platform burst onto the international scene in 2017 and quickly started out racking up adoption figures that made competitors weep onto their keyboards. Two years after its emergence onto the social media panorama, TikTok turned into within the top five of the sector’s maximum downloaded apps. A year later, it became number one. 

And no longer by a small margin, either. The fledgling social community outperformed its nearest rival, WhatsApp, by means of an amazing 250 million downloads. TikTok nevertheless has a manner to visit catch up with its competitors in terms of the breadth of its demographic reach. Within the USA, 47% of the platform’s consumer base is between the while of 10 and 29.